When you run your own business, it's easy to get stuck in a rut. You're so busy trying to keep things afloat that you forget there are other ways of telling people about who you are and what you do—ways that could actually help your business grow when used correctly. If we're going to turn our businesses into brands, we need to be able to tell those stories in a way that resonates with our target audiences. That's where personal branding comes in: it's about finding ways to connect with people through what makes us unique as individuals—not just what makes our company different from its competitors.