Why you Shouldn’t Rely on AI for Marketing your Business
Is AI the future of marketing?
It’s 2023, and the business world continues to experience significant change. Technology has evolved rapidly and with the added stress of a global pandemic, we’ve seen a rapid turn toward the online world. This has the emergence of a variety of AI tools aimed at helping business owners. While there are a variety of options and benefits worth considering, it’s also important to understand the limitations of these tools before deciding if they are right for your business.
AI tools are available for everything from writing platforms to chatbots that interact directly with your customers on your website. What’s important to remember about these tools is that an AI tool can only produce content that has already been thought of. Your AI chatbot is not capable of producing new thoughts or creative ideas. What they can do is recycle content already on the internet and use specifically mapped responses input by the developer.
When it comes to marketing, connecting with your audience is the most important goal. You want your audience to feel or experience something, as opposed to noticing that they are being sold something. AI tools are incapable of producing emotions- like empathy. A chatbot can’t genuinely empathize with your frustrated client or understand the problem your ideal client is facing. Perhaps most concerning, they lack judgment other than their defined input parameters so you run the risk of an AI output being insulting, inappropriate, or otherwise misaligned with your desired output.
Where AI tools can be helpful to help you develop your ideas or outline. Copy.ai for instance provides a blog-outlined wizard and can generate talking points for you. This can be a huge time saver for someone who does affiliate marketing or runs a blog for their business. On the social media side, Tailwind is one of our favorite posting platforms (and it provides email marketing!). Tailwind gives you a ton of content ideas, prompts, and outlines - but it’s still up to you to produce the content making sure you stay on-brand and your messaging is in line with your audience. You can also use AI tools to add data- humans interact twice as much with data as opposed to just words.
Before using any AI-created content, it’s important to point out that some search engines like Google are looking at ways to filter AI content to drive traffic to content created by human intelligence. While this is not a widespread issue currently, it’s something that may happen in the future, and you don’t want to lose old content. Technically, AI content violates Google’s anti-spam rules.
From our professional standpoint, AI-generated marketing should never replace human-led marketing. After all, AI is only as good as the prompts a human puts in it. Creativity, emotions, and intent must all be managed by a human. If you are looking for a way to grow your business, working with a team that specializes in evaluating your business and creating a custom, strategic growth plan will likely get you better results that relying on AI.
